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9 Ways to Use Twitter as a Marketing Tool
It seems that Twitter is all the rage these days. The topic seems to polarize people: Some find it a useful and productive marketing tool, while others find it a waste of time and “much ado about...
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FDMA Annual Summit a Success!
We had over 90 attendees at the FDMA annual summit. Here is a sample of what we saw, Jeff Yaniga's powerpoint presentation on Using Twitter For Business. Great stuff! Enjoy and have a great weekend.
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A Case Study in Brand Differentiation (in multichannel direct marketing)
Two of these happen to be Rochester Big and Tall and Casual Male XL. While owned by the same company, both have positioned themselves to different segments of the big and tall market. This week I...
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Florida Direct Marketing Association & Jim Gilbert: The Second Half… Meet or...
Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th. The Second Half: Meet or beat your 2009 estimates and look like a superstar! Thursday, June...
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I’m mad as hell and I’m not gonna take it anymore!
OK, that’s it. I’m done! I'm mad enough again to take a stand! (you can too, see how below) I’ve officially had enough, and I’m done sitting around letting it happen. This morning I paid $2.79/gallon...
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Attention South FL Direct marketers – Are you on track to meet or beat your...
Jim Gilbert and the FDMA are please to announce another great learning opportunity for you on June 18th. The Second Half: Meet or beat your 2009 estimates and look like a superstar! Thursday, June 18,...
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Catalog and Direct Mail’s Slippery Slope: The Environment, Some Facts and...
I’ve been getting a lot of comments to my last article on the evolution of our industry. There's been some back and forth about going green and its impact on direct mail — the typical “direct mail...
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You lost me there (part one, website issues that lose you business)
Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects. Thus the goal of this series, which I'm...
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You lost me there part 2 (your website doesn’t do enough to capture leads)
This week, let's look at the many ways you can lose prospects who visit your Web site without even knowing who they are. This "phantom demand" can be captured and added to your contact strategy, and...
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Grand opening of new Linkedin Group – Direct Marketing Questions & Answers
Linkedin members can join by clicking here: http://www.linkedin.com/e/vgh/2080726/. This is the place to get all of your direct marketing questions answered. And if you are a direct marketing expert,...
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You lost me there part 3 (losing customers in the call center)
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and...
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You Lost Me There, Part 4: “Badges? We don’t need no stinking badges!!!”
“Badges? We don’t need no stinking badges!!!” Quick, somebody tell me what movie that line came from? In internet speak, “badges” are small icons with social media logos that can be put on your website...
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Attention S. Florida Marketers, This months event in Ft. Lauderdale: Going...
Attention S. Florida Marketers, This months event in Ft. Lauderdale: Going Green and Getting Digital with Paper & Print
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Guest Blogger, Kevin Hillstrom: Build and Reap the Benefits of Social Media...
t's really hard these days to find a marketing discussion that doesn’t include the phrase “social media.” But it's also really hard to find a case study of someone who created a social media database...
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We’re on a mission to create the best direct marketing education forum on...
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international...
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Three years and 75,000 words later…
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites "best of" articles...
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How to Easily and Cost Effectively Add Video to Your Marketing Arsenal
What Can Video Do for You? Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot: Beyond...
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Win a Free One hour Social Media Consultation as Part of My One Year...
So here is a contest for you…. Guess how many blog page views I have had in the last year to win. Winner gets a free one hour review and recommendation of either your linkedin profile, or your own...
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Choose the right design team for your direct mail creative (a primer)
When clients come to me with questions about starting a catalog and/or direct mail program, invariably the subject of creative development comes up. This is the question: Should it be handled by their...
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7 ways to make the Inc. Magazine 500 Fastest Growing Companies list in a down...
I’m not really big on self-promotion or self-congratulations — especially here in my column. However, I'm quite pleased to “admit” that one of the companies I work for has made Inc. magazine's fastest...
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